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  • ​Capturing the Prize
    Our $31 billion  traditional proteins opportunity
    ​
    ​Enabling traditional protein producers (meat, eggs and dairy) to identify and capture increased value-add in domestic and export markets.
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    Read the report

The 2030 opportunity

$31 billion+

in value-added opportunity by 2030

35,000+

new jobs in the in the sector

The road to 2030

Summary roadmap
Detailed roadmap

Today's producers, tomorrow's leaders


The Smoked Egg Company

The Smoked Egg Company has been involved in an exciting new technology which sees raw eggs smoked in cool temperatures, extending their shelf life and introducing a deep smoky flavour to the eggs.

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Macro Group

Macro Meats was established in 1987 and now controls the world's largest retail distribution of Australian kangaroo and wild game meat.

Read the case study

Mort & Co

The Mort & Co name has been part of Australia’s agricultural landscape since the mid-1800s. Mort & Co supplies Black Angus and Wagyu beef of varying grades under the Phoenix brand name.

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Dairy Australia

The Dairy Australia Technology Assessment (DATA) scheme provides Australian dairy processors with financial assistance to assess commercial viability of new technologies or practices.

Read the case study