FIAL FOOD EXPORTS TO CHINA PATHWAY PROGRAM
This program provides Australian food and beverage exporters with the knowledge, capabilities and connections they need to succeed in the Chinese market in the long-term. Recognising the enormous complexity of the Chinese market, and exporters’ varying levels of China market knowledge and expertise, this program is highly customised to individual company needs.
STEP #1: IDENTIFY KNOWLEDGE AND SKILLS GAPS
Based on responses to our online diagnostics tool, we identify your knowledge and skills gaps for the Chinese market, with the program subsequently tailored to your needs.
STEP #2: BUILD YOUR CHINA CAPABILITIES
Drawing on the expertise of food exporters with proven success in China and a range of Chinese market advisors and specialists, we help build your China export capabilities through workshops, 1‐on‐1consultations and regular feedback.
STEP #3: IN-MARKET PRODUCT SAMPLING & CONSUMER TESTING
Sample your products at high-‐end supermarket retailers in China and receive product feedback from Chinese consumers.
STEP #4: FUNDING OPPORTUNITIES TO ADAPT YOUR PRODUCTS TO CHINESE MARKET PREFERENCES
Based on expert advice, Chinese consumer and buyer feedback, you may wish to adjust your product offering, with opportunities to fund these adjustments through the FIAL Innovation Fund. (need to meet funding selection criteria).
STEP #5: PRODUCT PROMOTIONS & BUSINESS MATCHING
Intensive and targeted Chinese buyer engagement, activities and promotions, together with extensive buyer feedback. Regular promotional activities target high-‐quality buyers via our buyer connections and buyer database. Meetings are subsequently arranged with a number of high-quality buyers.
STEP #6: CUSTOMISED REPORT TO HELP GROW YOUR CHINA EXPORTS
You will receive a customised market report focused on your individual requirements, to help develop your China strategy and grow your China exports in the long term.
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