Workshop

Market Diversification & Intelligence

  • Wednesday 19 June
  • 08:30 am - 17:00 pm
  • 135 Bundall Rd, Home of the Arts - Panorama Suite, Surfers Paradise,, QLD, Australia
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This event is being run by:
RDA Gold Coast, RDA Ipswich & West Moreton, RDA Logan & Redland Bay, FIAL

More Information

About the Event

RDA Gold Coast, RDA Ipswich & West Moreton and RDA Logan & Redland Bay are proud to partner with Food Innovation Australia Limited (FIAL)to deliver a series of workshops designed to boost the competitiveness and innovation of businesses in the Food and Agribusiness sectors.

This workshop will help SMEs discover domestic opportunities that will deliver growth and reduce risk. It focuses on assisting businesses with current customers (improved customer and channel planning and execution), and expanding on current customer base (new customers and channels). Case studies and exercises focusing on participants’ current business issues will be used to enable individuals to develop tangible, business specific strategies and initiatives. The following topics will form part of the workshop:

  • Business purpose, vision and targets
  • Sales channel options
  • Selecting channels that match product USP, organisation capabilities and culture
  • Interpreting insights and data
  • Channel execution

For further information please contact Rod Arenas, General Manager, FIAL, 0427 271 565 or rod.arenas@fial.com.au