This event is being run by:
Department of Industry, Innovation and Science, FIAL
About the Event
Build a brand and your product sells itself!
Building your brand internationally requires planning in order to avoid potential pitfalls and to maximise your global opportunities. If you are considering selling your product or services overseas, you need to consider protecting your brand and IP.
The Department of Industry and FIAL present this half day workshop that will cover:
- Getting export ready, product readiness, and market entry options
- Overview of e-commerce
- marketing, social media and building your brand internationally
- IP protection and international contracts
- Avoiding substitution and counterfeiting
Who Should Attend
This interactive workshop will benefit those who are already engaging internationally or considering doing so, by enhancing knowledge of international market entry, IP protection and brand building.
Benefits of Attending Workshop
You will hear case studies from businesses who are currently exporting into international markets. You will also utilise a self-assessment tool during the workshop to gauge your business’ international branding and IP Protection readiness.