Food + Hotel Asia Singapore

  • Tuesday 24 April–27 April
  • 09:00 am - 18:00 pm
  • 1 Expo Drive, Singapore, Singapore
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About the Event

FIAL is pleased to announce our participation at the Food + Hotel Asia (FHA) trade show once more in 2018. This trade show runs from Tuesday 24 April to Friday 27 April in Singapore.

FIAL is passionate about growing the share of Australian food in the global marketplace, and we believe one of the best ways to do that is by connecting Australian brands with international buyers for the purpose of export.

By participating in FIAL’s Food and Hotel Asia “Taste Australia” stand, you will have the opportunity to showcase and connect with international buyers from across Asia and beyond.

Our Taste Australia stand has proved to be very successful for many Australian brands. We have seen suppliers secure orders following on from our exhibition at Food & Hotel China 2017, Hofex, and Gulfood tradeshows.

FIALhas been successfully showcasing Australian food & beverage suppliers at international tradeshows for the past 4 years, providing companies with a low cost means of accessing new export markets and making connections with buyers. Multiple Australian companies that have showcased with FIAL have successfully negotiated & secured first orders after participating in the tradeshows.

By participating in this prestigious tradeshow with FIAL, you will also be automatically profiled on the Australian Food Catalogue and be given exclusive opportunity to:

  • Have your products displayed on the FIAL stand
  • Attend and sample your products
  • Participate in a Market Insights Tour covering a broad range of relevant supermarket outlets

About the Food + Hotel Asia Tradeshow:

Held every two years, Food and Hotel Asia (FHA) in Singapore is the largest international food tradeshow in Asia. With over 70% of its visitors from South East Asia attending FHA for sourcing & purchasing products, you have the chance to develop real trade opportunities in the region. FHA attracts buyer groups from countries throughout Asia with 47,630 trade visitors (41.4% from overseas) visiting FHA 2018.

FHA 2018 at a glance:

  • 119,500sqm of exhibition area
  • 4,000 international exhibitors from over 70 countries/regions
  • 68 international group pavilions
  • 78,000 attendees from over 100 countries/regions

For more information: Food and Hotel, Asia

Ticket Options:

1. Sampling on the Stand

Capitalising on the high buyer traffic coming to the stand due to the wide array of high quality Australian products being exhibited, you have the opportunity to sample your products for buyer engagement, insights and interest.

The sampling option costs $2,500 plus GST (ambient product only) and does not include travel, accommodation, meals or land arrangements. This option will give you;

  • 4 shelf facing on the stand
  • A sampling ‘pod’ table top to sample your products
  • Free entry to FHA
  • Free participation in a Market Insights & Retail Tour (option 3 below)
  • Freighting 25kg of your products for sampling and display to Singapore - simply deliver your products to our nominated freight forwarder (to be advised at a later date
    • Relevant export documentation will need to be provided e.g. commercial invoice, declaration and certificate as to condition

Please note: Refrigeration/freezer capacity available at extra cost. Please contact for more details.

2. Product Showcase Display

Utilising the Australian Food Catalogue sourcing tool, buyers visiting the FIAL stand who show interest in your products will be directed to your supplier profile for evaluation and direct contact.

For a fee of $450 plus GST, you will receive;

  • Shelf facing on a highly attractive stand that will resemble a high-end supermarket setting
  • Freighting 5kg of your samples to Singapore - Send your products to our nominated freight forwarder, to be advised at a later date.
    • Relevant export documentation will need to be provided e.g. commercial invoice, declaration and certificate as to condition
    • You only need to ship up to 3 units of each SKU you wish for us to display

Please note: There are no frozen / chilled options for this Product Showcase Display option

3. Market Insights & Retail Tour

Those who choose sampling on the stand can join our market insights tour free of charge. If you are not sampling with us but still plan to attend FHA in person, why not take advantage of our targeted Market Insights Tour to learn more about the Singapore market? It will run in the morning of the 23rd of April and for a fee of $450 plus GST (does not include travel, accommodation, meals or land arrangements), you will receive:

  • Guided market insight tour to high-end retail outlets in Singapore
  • Free entry to FHA
  • View products from around the world and visit product innovation displays
  • Introductions to Austrade and State in-market representatives from Singapore
  • Opportunity to network with buyers from across Singapore and other markets


Participant numbers for all three options are strictly limited so act quickly to secure your place!

Terms and Conditions:

1. Registration requires payment (fully refundable if we are unable to take your samples).

2. Any cancellation 30 days before the show, are non-refundable.

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