About the Event
You are invited to attend the Retail Readiness and Private Label Readiness one day workshop to be held in Dandenong on Friday, 27 April. This is your opportunity to learn from industry experts!
LOOKING TO DIVERSIFY INTO THE PRIVATE LABEL MARKET?
FIAL are delivering an exciting workshop tailored specifically for food and agribusinesses to help access the private label market.
| Retail ReadinessThis session will be run in the morning and will cover: |
- Retailer KPIs
- POP drivers
- Category development
- NPD for market applicability
- Insights & implications
- Business planning
- Product and category SWOT
- Grocery Code of Conduct
Private Label Readiness
This session will be run in the afternoon and will cover:
- Overview of private label market
- Private label defined - what is it and why
- Industry overview - how prevalent is it
- Supplier strategic considerations
- Commercial considerations
- Retailer expectations
- Retailer engagement
- Managing the risk
WHO SHOULD ATTEND?
If you are looking to expand into the private label market this is the workshop for you!
|BENEFITS OF ATTENDING WORKSHOP |
Case studies, exercises and resources will be workshopped to enable you to develop tangible, specific Private Label strategies and tactics.
Please click here to register
Places are limited, so registration is essential to secure you place.
For further information please contact Heidi Eldridge, firstname.lastname@example.org, 0488388037.