IP Protection and International Brand Building

This workshop provides Australian food and agribusiness with the knowledge and skills to create an international market strategy.

The workshop will cover the following topics:

IP protection and international contracts

Export strategy, including entry methods

How to build a brand internationally, such as marketing and identity development

Overview of the e-commerce platform

Tips to avoid substitution and counterfeiting

Product readiness

Businesses wishing to increase their international market knowledge and build their marketing strategy will benefit from attending the IP Protection and International Brand Building workshop.