IP Protection and International Brand Building
This workshop provides Australian food and agribusiness with the knowledge and skills to create an international market strategy.
The workshop will cover the following topics:
IP protection and international contracts
Export strategy, including entry methods
How to build a brand internationally, such as marketing and identity development
Overview of the e-commerce platform
Tips to avoid substitution and counterfeiting
Businesses wishing to increase their international market knowledge and build their marketing strategy will benefit from attending the IP Protection and International Brand Building workshop.