E-Commerce Readiness Workshop

The eCommerce Readiness workshop is designed specifically for the food and beverage industry and focuses on the Chinese market. Participants will be provided with the tools to capitalise on the rapidly growing Chinese eCommerce demand for Australian products. This workshop educates business on what is required to compete across various eCommerce platforms in China, and participants will leave with an overall market entry strategy.

The workshop will cover the following topics:

Emerging trends and dynamics in eCommerce

Requirements to access the various Chinese online marketplaces, including a breakdown of the costs

Recommended business and operational models, such as how to build a price matrix for profit and capability

Marketing tips that address how to promote and sell to Chinese consumers

IP and brand protection

Potential impact of ChAFTA on eCommerce opportunities

The future of eCommerce platforms in China - where to next?