Market Diversification Program

FIAL has launched the Market Diversification Program, a day workshop to help SME's discover domestic opportunities that will deliver growth and reduce risk.

The program will focus on:

Maximising business with current customers (improved customer and channel planning and execution)

Expanding on current customer base (new customers and channels)

Case studies and exercises focusing on participants current business issues will be used to enable individuals to develop tangible, business specific strategies and initiatives.

The framework for strategy and initiative development will include:

Strategic Plan Template

Business Purpose

Vision and Targets

Why your business can win in the market place

Where your business can play (growth from existing customer base and diversification)

What your business must do

Organisation capabilities and culture

Insights data and support

How to access and interpret critical information to underpin growth strategy