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The Export Market Insights database (EMI) captures a wealth of export information from multiple leading data sources in one web location to support exporters’ decisions.

304 reports for 38 food and beverage categories in 8 key Asian markets;
China, Japan, South Korea, Vietnam, Hong Kong, Indonesia, Malaysia and Singapore.

In response to many requests from exporting food and beverage companies to make it easier to access multiple sources of information on specific international markets FIAL has developed the EMI, the Export Market Insights database, in collaboration with economic researchers at ICSL, the Institute for Supply Chain and Logistics at Victoria University, as well as input from exporting companies.



The EMI includes:
Collaborative Partners

  1. Key links - web links to sources of important data and information covering general business conditions, trade support and agreement to name a few.
  2. Product reports  by committee- 304 individual reports for each of 38 Food Categories by SITC codes for each of 8 Asian countries. 
  3. Tailored reports - Examples of more detailed, tailored analyses of the import food demands by product and country at a small cost.
  4. Other information - More links and reports including:
    • Top supermarket products and prices - web links to the top 5 supermarkets by each country so you can access range and prices in real time;
    • Australian food export businesses numbers and export value;
    • Import processes and requirements including Trade Agreements, Key
      legislation and regulations, Customs and import procedures, Costs of
      importing, Food labelling and packaging requirements, Accreditation
      of producers.


China Insights Reports

Beginning February 2016, FIAL will bring you a series of in-market China reports that focuses on particular food products in mainland China. We hope you find these reports useful, let us know your feedback at

  1. Muesli - China Insights Report – Feb 2016
  2. Cakes - China Insights Report – March 2016
  3. Chocolate - China Insights Report – April 2016
  4. Coffee - China Insights Report – May 2016
  5. Ready Meals & Desserts - China Insights Report – July 2016
  6. Snacks & Confectionary - China Insights Report - August 2016
  7. E-Commerce - October 2016
  8. Sauces & Condiments - China Insights Report - February 2017 


FIAL Chairman Peter Schutz's Insights

FIAL chairman Peter Schutz travelled to Hong Kong as a guest of the Hong Kong Special Administrative Region Government. The "One Country Two Systems" arrangement in Hong Kong provide a level of security and confidence for Australian businesses wanting to establish trade with China.

Peter highlighted that there are several tax and tariff advantages for companies wishing to manufacture or transform their product in Hong Kong due to its free trade agreement with China. These tax advantages combined with the relative ease for Australian businesses to set up a base in Hong Kong make it an attractive region for Australian businesses to set up a base.

Download report (PDF)

FIAL chairman Peter Schutz returned from Australia’s largest business trip to India in January 2015 with some invaluable tips for SME’s from India’s most influential importers.

Mr Schutz said the trip clarified the significance of India as an important export market to rival China, with a quarter of a billion Indians classified as ‘middle class’ and population growth forecast to outstrip China’s in 10 years.

The Australian delegation was told to follow the three P’s – Partner, Promote and Persevere – to maximise its share of Indian food imports, growing at 30% per annum, and to tap into India’s organised food and grocery market which is expected to grow from US$9 billion to US$34 billion by 2016.

Download report (DOC)

Trends, Challenges and Market Opportunities

What are some of the trade opportunities, key challenges, emerging needs and gaps for our Australian food and agribusiness companies in Asian markets?

This report reviews research, papers and websites to collate trends in different Asian markets. It identifies opportunities for export, technology transfer, partnerships, collaborative R&D and provision of services.

Download report (PDF)



FIAL's General Manager of Market Development, Najib Lawand, visited leading high-end supermarket chains across eight Asian markets in February and March this year. Facilitated by Austrade Posts in each market, Najib met with 35 Senior Buyers and toured over 50 supermarket outlets where key market and buyer insights were shared and important relationships established. Following on from this, the FIAL Inbound Buyer Trade Mission program was developed and is now being delivered in collaboration with State Government agencies.

Interest in Australian food & beverage products is high, due to:
  • Food quality
  • Food safety
  • Traceability
  • Speed to market
  • Diversify from European and USA products
Key Insights


  • Many categories are of interest including cereals, biscuits, condiments, health-related, organic, plus dairy products of all types are in demand for all Asian markets
  • There is a movement towards diversifying the source of supply from different countries:
    • The vast majority of imported processed foods and beverages come from the USA and Europe
    • Asian market imports are growing as well (particularly product manufactured in Japan, Korea, Thailand and Malaysia)
  • Buyers are looking for products that have:
    • A marketable story
    • Unique attributes
    • Value (price is not the main factor for high end supermarkets but still a consideration)
  • Buyers are seeking suppliers that:
    • Are reliable suppliers of consistently high quality product
    • Take a long term view to their markets
    • Are prepared to support promotional activity
    • Don't have minimum order quantities initially as they grow the brand
  • Supermarket retailers are increasingly looking to import product directly where possible:
    • To cut out the middle man to improve margins and/or improve price on shelf
    • To have relationships with the supplier themselves to grow the brand
  • Country support is important:
    • NZ, European, North and South American and Asian Government agencies are very active in promoting their countries’ products
    • Australia has not been active in this space for several years
    • Country promotions have a definite impact on sales
  • Australian food brands, particularly in North Asia, are not well known:
    • The market understands that Australia produces beef, dairy, seafood and fresh produce, but is not have a strong awareness of its processed food & beverages
    • State Agencies promote in market but without a clear overriding national message: consumers only know of Australia and do not recognise or understand the individual states. Thus state or regional marketing impact is not effective and the messages to consumers can be confusing.