Showcase Your Products at Food Hotel China 2018, Shanghai!

  • Tuesday 13 November–15 November
  • 09:00 am - 17:00 pm
  • Century Park, Shanghai New International Expo Centre, Pudong 201203, China
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About the Event

Food & Hotel China 2018

Food & Hotel China, running from Tuesday 13th - Thursday 15th November 2018 in Shanghai, is the largest specialist trade show for imported food and wines in China.

Food & Hotel China 2018 (FHC) is your opportunity to capitalise on China’s growing foodservice industry that attracts local and international resorts, hotels, and chefs! FIAL’s Taste of Australia stand will be returning to FHC in 2018. Building on the success of last year, FIAL will again provide the opportunity for Australian food & beverage suppliers to showcase their products to international buyers.

Why should you attend FHC 2018 with FIAL?

FIAL has been successfully showcasing Australian food & beverage suppliers at international tradeshows for the past 4 years. In doing so, we provide companies with a low-cost pathway to enter new export markets and make meaningful connections with buyers.

As a direct result of participating on the Taste of Australia stand at FHC 2017, a number of Australian companies have successfully negotiated and secured their first orders into China. Past buyers have also requested specific connections with showcased suppliers via the Australian Food Catalogue platform, with successful results. For the full report, please read: FHC 2017 Report.

For the first time, FIAL is pleased to offer a Premium Pod option at FHC 2018. The Premium Pod Package comes with more than double the space of a regular tradeshow pod, a dedicated interpreter, and the chance to have two representatives from your company attend the show. This premium space will give your company the space and opportunity to impress buyers.

Both Pod options (Premium and Regular) includes a complimentary ticket to the Market Insights and Retail Tour which includes:

  • Tour of the permanent Australian Export Growth China Showroomand associated networking events
  • Tour of the Hema Alibaba store, as well as a unstaffed supermarket. These food stores use the very latest in technology and data, and provide a glimpse of the what’s to come for Australian supermarkets in 5-10 years.

About Food Hotel China

This show attracts high calibre buyers who seek quality international food products: Chinese-manufactured products are not exhibited at this show. Australian suppliers can take advantage of the excellent reputation of Australian food in China, where we are known for providing clean, high-quality products.

Last year the tradeshow covered 85 000 sqm of exhibition area, attracted 91,301 trade buyers and 2,450 companies from 69 countries. In addition to the visiting buyers, over 80+ relevant retailers, importers, distributors and eCommerce platforms exhibit at FHC.

For more information, please visit: Food Hotel China 2018

Options Offered

Your company will be profiled on the Australian Food Catalogue and have the exclusive opportunity to partake in the following options:

1. Product Display

Utilising the Australian Food Catalogue sourcing tool, buyers who visit the FIAL stand and show interest in your products will be directed to your supplier profile for direct contact.

Cost: $450 + GST

What’s included?

  • Shelf facing of approx. 60cm wide x 40cm deep on a highly engaging stand that will resemble a high-end supermarket setting
  • Freight forwarding of your samples to Shanghai. Simply send your products to our nominated freight forwarder in Melbourne, however relevant documentation will need to be provided e.g. commercial invoice, declaration and certificate as to condition
  • You only need to ship up to 3 units of each SKU you wish for us to display
  • Sample delivery date and address to be communicated after confirmation and payment
  • Post-event report, including buyer insights

2. Sampling on the Stand (Pods)

You have the opportunity to sample your products with the high buyer traffic coming to the stand, attracted by the attractive stand and the wide array of high-quality Australian products being exhibited.

a) Trade Show Regular Pod

Cost: $2,850 + GST

In this option, ONE representative from each company is permitted. Costs do not include travel, accommodation, meals or land arrangements.

What’s included?

  • Approx. 1.1m shelf facing on the stand
  • A sampling ‘pod’ that has a table top of approx. 60cm x 60cm to sample your products
  • Free entry to FHC
  • Freighting of your products for sampling and display to Shanghai – simply deliver your products to our nominated freight forwarder in Melbourne
  • Post-event report, including buyer insights

1 x complimentary ticket to the Market Insights & Retail Tour and associated networking events (option 3 below)

b) Trade Show Premium Pod

Cost: $6500 + GST

In this option, TWO representatives from each company are permitted. Costs do not include travel, accommodation, meals or land arrangements.

What’s included:

  • Approx. 2.5m shelf facing on the stand & one large or two small bright light boxes with sharp logos
  • A dedicated interpreter allocated to your space for the duration of the exhibition
  • A large sampling ‘pod’ with a table top of approx. 130cm x 70cm to sample your products with shelf and graphics on 3 sides.
  • 2 single seater sofas and a coffee table
  • Free entry to FHC
  • 13A power sockets and options for light cooking
  • Up to 100kg freight of your products for sampling and display to Shanghai
  • China market analysis update, event report - including buyer insights
  • Free assessment to the FIAL China Accelerator program
  • 2 x complimentary tickets to the Market Insights and Retail Tour and associated networking events (option 3 below)

3. Market Insights & Retail Tour

If you are planning to attend FHC in person and want to learn more about the China market, why not take advantage of our targeted Market Insights Tour?

Cost: $500 + GST

This cost does not include travel, accommodation, meals or land arrangements.

What’s included?

  • Guided market insight tour to high-end retail outlets in Shanghai including new unmanned store, Hema supermarket, City Shop, Ole and Park n Shop (See the latest technology and innovation. Leading edge displays and chilled cabinets, facial recognition, virtual wallet payment options, huge fresh seafood selection, automated ready meal makers to name a few).
  • Invitation to attend the permanent Australian Export Growth China Showroom, which operates in a Shanghai trade district that attracts thousands of buyers and distributors each month
  • Chinese retail buyers, distributors and importers will be invited to attend networking event promoted to businesses via FIAL and Australian Business Chamber's sales networks in China
  • Free entry to FHC
  • View products from around the world and visit product innovation displays
  • Introductions to Austrade and State in-market representatives from China region
  • Opportunity to network with buyers from across China and other markets

We look forward to supporting your export endeavours. Participant numbers for all three options are strictly limited.

Registrations close COB Monday 17th September 2018.

Terms and Conditions

  • Payment: FIAL requires full payment upon registration. Fees will be fully refundable if we are unable to take your samples. Cancellations will be considered under exceptional circumstances, at FIAL's discretion. Cancellation fees may apply.
  • FIAL reserves the right to cancel the mission. A full refund will be provided in this instance.
  • You may be eligible to claim some of your marketing and promotion costs, associated with this exhibition, through the Export Market Development Grant scheme. For more information visit call 13 28 78.

Important Information:

In order to provide the highest level of service to delegates, places are strictly limited.

If you are considering this mission, FIAL recommends that you consult ‘Smartraveller’, the Australian Government's travel advisory service, which is available at

Please note that FIAL will only work with businesses that maintain appropriate business ethics, and demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets.