Skip to:

Build a brand and your product sells itself

Building your brand internationally requires planning in order to avoid potential pitfalls and to maximise your global opportunities. If you are considering selling your product or services overseas, you need to consider protecting your brand and IP.

Workshop Overview

The workshop runs over 5 hours and will cover:

  • Getting export ready, product readiness, and market entry options
  • Overview of e-commerce
  • IP protection and international contracts
  • Marketing, social media and building your brand internationally
  • Avoiding substitution and counterfeiting
Who Should Attend?

This interactive workshop will benefit those who are already engaging internationally or considering doing so, by enhancing knowledge of international market entry, IP protection and brand building.

Benefits of Attending Workshop

You will hear case studies from businesses who are currently exporting into international markets. You will also utilise a self-assessment tool during the workshop to gauge your business’ international branding and IP Protection readiness.

The workshops will be delivered by The Export Council of Australia (ECA) who have a long, proud history of supporting Australian international business. For the past 60 years the ECA have encouraged, educated and assisted Australian companies to take on the world.

The workshops are being delivered in partnership with the Department of Industry, Innovation and Science.