Give industry players the confidence and capacity to use their knowledge, resources, skilled workforce and associated capabilities to develop innovative, cost-effective and differentiated offerings that meet the wants and needs of Australian and international markets and consumers.
Create a culture of connected, collaborative industry participants who desire transformational change, and continue to proactively seek and utilise collaborations for national and international market and supply chain success.
To be the cohesive and clear voice of industry to influence and shape policy, and identify opportunities for regulatory reform that fosters industry-wide innovation and entrepreneurship, in partnership with government.
We are a small team with diverse industry experience. Our collective skill-set covers all aspects of the food and agribusiness value chain; from research and product development to packaging and exporting.
Our practical experience is coupled with a passion to see the Australian food and agribusiness sector grow.
Managing Director, Dr Mirjana Prica is an enthusiastic visionary with a strong focus on entrepreneurship and innovation. Mirjana has over 20 years’ experience in the research and development of food, and has worked as a senior research scientist and lecturer at Keele University in the UK. Mirjana has also worked as a scientist at Food Science Australia (CSIRO) where she contributed to the development of improves productivity and sustainability of Australian food.
General Manager Innovation
Barry is an innovation manager with 30yrs in the food manufacturing industry and has held senior technical, innovation and commercial leadership roles in companies with key food manufacturing companies in Australia. An inventor by nature, Barry has created new products & processes for domestic, Foodservice and export markets, while leading innovation culture development within companies. While a member of a range of national advisory teams, Barry is now leading initiatives to strengthen the Australian innovation culture and capability to help companies find increased success both domestically and overseas and better connect the Australian research and manufacturing sectors.
General Manager Marketing
Michaela has over 10 years marketing and design experience working with global brands such as Unilever, Coke, Kimberly Clarke and Avon. She is a true creative that thrives on thinking outside the box in order to solve problems. She is passionate about connecting brands with their intended audience to form lasting relationships that go well beyond a sale or service.
General Manager Commercial
With more than 10 years of buying and category management experience, Senior Executive, Rod Arenas has extensive industry knowledge of both the local and international food and agribusiness markets. He has worked with industry heavy-weights. He is an expert in emerging trends, brand and product management and product development. He brings a combination of commercial qualifications – postgraduate in International trade focusing on global trading. Rod has a wealth of experience in e-commerce and management in both imports and exports at large FMCG organisations within retail, shipping, international trade documentation and banking including ANL, MSC, JP Morgan and ANZ.
Angus is an innovation specialist with broad experience. He started his career as a researcher at the University of Sydney and then led R&D investment program for the Australian egg industry. He has founded and worked within a number of start-up ventures in the food and agritech market and is now using his experience to help the Australian Food and Agribusiness industry harness innovation to access new markets and increase profitability. Angus has won numerous awards including an Australian Government Science and Innovation Award for Young Scientists in 2007 and an International Specialised Skills Fellowship in 2011.
Legal & Government Affairs Manager
In her most recent role with the Department of Industry, Irini Agollari worked closely with over 220 SMEs to improve their business management capabilities. As a qualified lawyer, she has national and international business experience across both the private and public sector. In 2012, whilst working overseas, Irini led a Samoan legislative reform agenda that improved foreign investment for the country. More recently, she developed and implemented a national stakeholder engagement strategy for the Food and Agribusiness Sector, and collaborated with industry experts to create learning workshops for SMEs. Fluent in four languages, she has an undeniable passion for learning and growth.
General Manager International
Ron Choong is an experienced international business development professional, with over 20 years experience in B2B sales and customer growth management. He has worked closely with businesses of all sizes, increasing sales and profitability, and achieving a win/win result for both brand owners and business partners. Please join us in welcoming Ron to our team.
We're the food and agribusiness growth centre. We're the voice of industry to government. We connect businesses with researchers to innovate new products and services.
We work closely with agencies to help businesses export. We help Australian suppliers understand new market opportunities and the steps required to start an export journey.