Leverages the growing number of health-conscious consumers – the affluent ‘worried well’ – through innovative new product development of wholesome foods supported by scientific evidence and clear nutritional guidelines but not targeting a specific health need e.g. a whole apple in single-serve juice.
Land of Plenty Food Co. is a multi-faceted manufacturer of premium foods, with brands including Lotus & Ming, Dim Sum & Co, Our Family Table, Paloma Pops, and more. It creates healthier alternatives to traditional products, whether sugar-free, gluten-free or dairy-free, sustainably sourced, and using fresh, premium Australian produce. It has tapped into the growing consumer preference for products personalised to health and lifestyle needs.
The business secured a major deal within national grocery to stock the Our Family Table seafood range. Other products are also stocked nationally through a range of independent and other retailers and the brand is looking to expand internationally.
With help from FIAL, Land of Plenty underwent a radical transformation moving away from food service – decimated by the pandemic, drought, fires and floods of 2019/20 – and went into retail. It developed new products in one of the only categories to thrive during that time.
Participants in FIAL’s Innovation funding program, the business accessed world-class research, technical expertise and funding to help commercialise new product ideas. While other businesses stalled, they expanded their Our Family Table supermarket range. The first new addition was a gluten-free crumbed prawn croquette made using Australian prawns. They successfully captured the market in a category dominated by imports and lacking other gluten-free frozen seafood products.
They also identified a gap in the market for an all-natural ice pop. Paloma Pops was born after 18 months of research and countless hours of collaboration, recipe testing, production process trials, and extensive product evaluation. These real fruit ice pops consist of the freshest seasonal produce with no preservatives, artificial flavours or added sugar, and are gluten-free. They are now on freezer shelves nationwide, with the business looking to further redefine the frozen dessert category.
This case study is from FIAL's 2022 edition of Celebrating Australian Food and Agribusiness Innovations 2022
